Formula 1 Reveals New Logo for 2018

F1 logo design

Formula 1 has revealed a new logo for 2018. This is a big change since the iconic F1 logo has been used since 1987. Liberty Media wants to make big changes to F1, trying to retain their fans while attracting new ones.

F1 chairman Chase Carey explained the decision to change the logo was to “emphasize the excitement and fresh energy” Liberty want to bring to the sport.

“What we wanted to do was provide a fresh energy to the sport and I think we have a lot of plans for the future, a lot of things we want to do and we thought the logo was a good way to emphasise the excitement, fresh energy and a new day to take the sport to a new place,” he said.

“That’s respecting what the sport has been. We’re not looking to change the sport, we’re looking to provide a fresh innovation and energy to a great sport that we can enhance in a number of ways.”

Because most people don’t like change and are sentimental, the new logo has received a lot of hate. For me, I love the old logo, but this new one has something special. I know it has some big shoes to fill, but there is something really nice about that F. It is clearly a turn on a race track. It has an extremely modern and high-tech feel to it which is exactly what Formula 1 is! Cutting-edge technology that makes a car go as fast as possible around a corner. For me, this just feels right. And to be honest, if you told me that F1 was redesigning their logo I would have said “WHY?!  The current logo is great and doesn’t need an update.” But after seeing this new logo and understanding Liberty Media’s vision to make F1 more exciting for their fans, I say bravo. Bring on the 2018 season!

Here is the reveal video

Branding for a Raleigh Electrician

Raleigh Electrician Logo Sketch

Right Electrical Services, an electrician in Raleigh NC has recently contracted Vast to handle their marketing, online and print. We started with some website modifications and optimization along with their AdWords campaigns. The goal goes without saying, rank higher for relevant searches in and around Raleigh.

Next, we took a look at their current branding. We feel there is a great opportunity to position Right Electrical as the premier Electrician Service Company in Raleigh, NC. But the logo and marketing materials must be updated. So here we go, the logo sketching begins.

Logo ideas:

The design direction here is to position Right Electrical as the electrician “hero”, here to save the day when your home has an electrical problem or needs an electrical repair. Our aim is to design a strong but friendly logo design that will appeal to every homeowner. Clearly, this is just the start of the branding process, so we will be updating this soon.

Stay tuned. : )

Foil Business Cards

These foil cards for Kim Shaftner turned out awesome.  Something about a minimal card and foil stamping that makes us smile ; )  Letterhead and envelopes are still in production. As soon as they are finished we will post pictures of the full stationery package.

Foil business card design Foil cards are amazing

Package design mockups are fun

Just some pics of a new project we are working on for Go Deep Ammo.  It’s always beneficial to create an actual mockup of your design before going to press.  This will help you see any problems or areas that you can improve.

Go Deep Package Design Ammo Box Design Package Design Mockup Package design raleigh nc

Preparing for Your Upcoming Trade Show

Tradeshow Marketing

Whether it is your first tradeshow or your 20th, make sure to have your marketing & printed materials executed well in advance. This will cut down on the stress of making deadlines on printed or promotional items and booth displays.

A good senseable timeline is needed. Keep this timeline updated every year. You may only need to tweek things a little each time depending on your need to refresh things. So what things should be on your time line?

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Restaurant Marketing


One aspect of the restaurant business that is often overlooked is the marketing. So much time and energy goes into planning the food, the taste, the layout and the decor when opening a restaurant that a key piece of the puzzle is missing. Sometimes it’s a tight budget that limits this area of the business and the outcome is very poor.

Well, there is no reason to worry. We have some tips for you that are simple and easy to implement.

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Stationery Design

Pocket folder printing

Laurel Homes of Wilmington NC came to Vast for their stationery design and printing.

Pocket folder printing

The pocket folder makes a great presentation. Include your business card, sell sheets and letterhead to close that deal.

Full bleed envelopes

Full bleed envelopes finish off this project for a custom look.  Everything works really well together.


Icon Design for EasyFreight

icon design

As DM continues to improve it’s Transportation Management System (TMS), we have been able to improve on it’s user interface (UI).

Here is the start to the design of the icon set for The alien dispatcher didn’t make the cut. : )

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