Icon Design for EasyFreight

icon design

As DM continues to improve it’s Transportation Management System (TMS) EasyFreight.com, we have been able to improve on it’s user interface (UI).

Here is the start to the design of the icon set for easyfreight.com. The alien dispatcher didn’t make the cut. : )

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Ten Rules for More Effective Advertising

Use the following 10 simple rules to evaluate the advertising you encounter. You may be disappointed, but don’t be surprised when you discover that most advertising fails to follow any of the rules.

1. Does the ad tell a simple story, not just convey information?
A good story has a beginning where a sympathetic character encounters a complicating situation, a middle where the character confronts and attempts to resolve the situation, Continue reading